Fun! That’s right we said it, Fun!

We at The 400 Cup understand that fun through sport is a cornerstone of our lives. Whether competition in a team environment is your passion or the recreational game of golf over the weekend, it all leads back to one factor, fun! The 400 Cup was created with this fun factor in mind using sport as our steppingstone to an amazing experience.


The original goal of The 400 Cup was to alleviate some of the frustration and emotional misery the 2020 Covid Pandemic has so graciously offered us.  Jon Varela, Neal Martin, and Sean Venedam started the business delivering hockey development programs in the hope to just “keep everyone moving”. Hockey tournaments evolved during this journey with the continued understanding that “the fun experience” is paramount and creating these memories will always be our focus.


In the future, our goal is to provide this same experience to as many sports as possible. We will look to partner with sporting groups, organizations, and businesses to continue this mission.

If the year 2020 has taught us anything it is how much we rely on sport to bring happiness into our lives. We have watched kids and adults suffer alike and we realize there is therapeutic benefits in exercise and competition.


In most sports there are winners and losers. Our goal at the 400 Cup is to never let winning and losing tarnish the experience. We will always aim to provide the fun and enjoyment we all need!


Fun! That’s right we said it, Fun!

Neal Martin

Chief Executive Officer


In 2010, after a 14-year pro hockey career in the US and Europe Neal chose to settle down back in Canada in the Barrie Area. Neal has a wife (Kristi) and two sons (Hudson and Hayden) both in the Barrie Colts AAA minor hockey system. Coaching at many levels Neal has enjoyed developing players in minor hockey for the last 10 years focusing mainly on Barrie’s AAA hockey program. Neal has partnered for many years with Sean Venedam and the 4Hundred Source for Sports offering hockey development and conditioning to residents of Simcoe County. While playing hockey in Europe he completed a BA in Sport Management and an MBA in International Business from Coventry University. Neal enjoys all sports including hockey, golf and skiing and is excited to be a part of the 400 Cup family as Business Development Manager and hockey development instructor.

Career Details:

  • 4 Years OHL Sudbury Wolves/Soo Greyhounds
  • 1993 Memorial Cup Champion
  • 14 year professional Hockey (10 European Elite Leagues)
  • Selected to Canadian Men’s National Team (1997) (1998)
  • Skoda Cup Champion (2002)
  • Lotto Cup Champion (2003)

Jonathan Varela

Chief Operating Officer

Jonathan is a Barrie resident and has the love for the game. With his strong background in sales and account management of over 15 years he helps the organization bring a more business-oriented point of view of maximize sales growth for our customers.

Career Details:

  • 10 years of Director of Sales & Business Development experience
  • 8 years of building Go To Market Strategies, developing & executing 
  • Graduate Seneca College of Marketing & Ecommerce sales 
  • Graduate of UofT Business Certificate Program 
  • Completed HTCP level 1 Certification 

Grant Barbesin

Vice President of Business Development

Grant is a family man first, he and his wife (Hayley) have two children together (Mackenzie and Spencer) they are a very sports orientated family who love to keep busy with their children’s sporting activities. Grant has been an active member in the community of Barrie for many years by volunteering his time to coach minor sports. Grant has coached a variety of sports including, baseball, girls softball, and hockey. His girls softball team, Barrie Storm were the Ontario Provincial Softball Champions in 2017. Grant has also helped the Barrie Colts AAA hockey team capture back-to-back silver medals at the OMHA Championships in 2018 and 2019. Grant has also specialized in Sales and Marketing for over 20 years at Pepsico Bottling Group.

Hayley Barbesin

What Grant said above! 🙂 Hayley has been a volunteer in the Barrie Community for almost 10 years as part of Barrie AAA Zone and Barrie Storm.   She has a passion for Sports, Business and Organizing Events.  She shows close attention to detail and is very passionate about having things run smooth from start to finish.  Hayley has run many events over the years from Charity Sporting events to large trade shows across North America.  She has 20 years experience in Sales Management & Business Development at Bios Medical.